Conceptual rendering for a lifestyle vehicle to be built for the 2012 SEMA Show in Las Vegas.

Putting the 'vehicle' back in 'lifestyle vehicle'
Concept rendering for a SEMA Show project vehicle currently under construction by a friend of mine. The goal was to create an active lifestyle vehicle concept that would see just as much track time as it does hauling bikes and boards on the weekend.

A lot more time spent on getting the paint dialed-in than resorting to typical bolt-on gee-gaws that you'd normally see on the SEMA Show floor... it's surprisingly mild, body-wise. Had a ton of fun rendering a car in snow for a change!
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